Do you need a little more stimulation . . . in your marketing? Then you will want to make a video. And no, not the type of video that you may be thinking! But one that will titillate your audience to want to learn more about your company’s goods and services. In the comedy movie, Sex Tape, a couple decides to make a risqué movie to spice up their marriage and winds up accidentally saving it publicly where it is vulnerable to be seen by their friends and family. Of course, comedy ensues when they try to prevent the video from being seen. However, unlike this couple that wants to prevent others from seeing their production, you will not be embarrassed to share your brand video with everyone! In fact, it will allow you to get the type of recognition you desire that will arouse your audience’s attention.
Years ago, when you filmed a commercial there was really only one way to view it and that was on television. Not only was this costly to produce, but it was even more expensive to purchase media on the various networks or cable channels to air it. While many brands have certainly gained success from traditional television commercials, today marketers have an advantage because they can create, produce and share video relatively inexpensively with their customers in a variety of ways.
Video is a fun, easy, and engaging way to get consumers to gain trust in your brand. It grabs people’s attention. In fact, 80% of online visitors will watch a video, while only 20% will actually read all of your content. It is no wonder why more companies are producing either motion graphics or live action videos to tell their story. And while you’ll want to keep the video short, if you place it on your website or YouTube channel, you are not limited to the traditional thirty second television media buy.
Still not convinced that a video should be incorporated as part of your marketing efforts? Then read more about the benefits of using video below.
IT’S EASY TO UNDERSTAND
Let’s face it, people have a million things going on in their lives and they want information as soon as possible. Creating a video allows you to quickly tell an engaging story about your product and how it will benefit your consumers in a way that is easy to comprehend. Additionally, studies have shown that 80% of people stated they are more likely to buy a product after watching a video about it.
See example below from Turbo Tax. This video simply shows how the software can benefit its audience by giving them some of the main reasons for using it.
What better way to get your clients to want to use your product or service than by allowing them to watch a short video either about it’s benefits or how to use it. And if your customers come to your company’s website on a consistent basis to learn something new, they are going to perceive you as a thought leader and trust your products and services.
See example below from Callaway Golf. They show a variety of short videos on their website that highlights different lessons on how to improve your game.
The human brain requires an emotional input to make decisions and the best way to convey emotion is through video. If you produce a short video and post it on your website highlighting the benefits of your brand in an emotional, humorous, or engaging way, you are more likely to gain interest from your audience.
Here is an example of a project that I edited from Cisco Services. It takes a topic that can be difficult to explain and makes it easy to understand and entertaining.
IT INCREASES VISIBILITY
According to Forrester research, you are 53 times more likely to appear on the first page of Google when you include video on your site. There are a number of reasons why a video helps your visibility. It engages your visitors to stay on the site longer (usually double the time), it attracts more than three times the natural inbound links and it increases your monthly views by unique visitors, or users with different IP addresses, by 200-300%. And if you use YouTube to upload and embed videos on your site, it makes it that much easier for people to find you (as YouTube is the second largest search engine behind Google). This also makes it easy for others to comment and share your videos. Search engines love all of these factors and it will help increase your SEO rankings and visibility.
Your video does not need to be X-Rated to arouse the attention of your audience. But it does need to be easy to understand, informational and entertaining. And if you create a high quality video with these factors, then you will increase SEO rankings and visibility. So, create an exciting video that will stimulate your audience’s attention with the desire to satisfy your customers’ needs. And please . . . do not be embarrassed to share it with everyone!
What do you think? What are some other benefits of using video?
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Want to learn more about finding the benefits of video? Check out the following resources, where I obtained some of the above information: 25 Amazing Video Marketing Statistics, Benefits of Video Marketing, 19 Reasons You Should Include Visual Content In Your Marketing, and 10 Benefits of Video Marketing.