Wouldn’t it be great if you had a way to engage your audience with a social platform that is shared four times more often than other types of branded video? By using the social media platform Vine, you can achieve more exposure, impressions and so much more. If you know the story of Jack and the Beanstalk, […]
Wouldn’t it be great if your business had a way to show off what you’ve done to prove your trustworthiness and get clients to want to work with your company? In the show CSI, week after week, a team of investigators’ review the details of a crime scene. And by the end of the show, […]
What if you were able to transform your drab and unassuming data into something that your customers would want to review and be more intrigued to take a greater interest in your business? In the movie Transformers, the filmmakers create scenarios where normal cars are turned into alien robots and excitement ensues! And the same […]
Wouldn’t it be great if you learned that you came from royalty? This would mean having a life filled with glamour, fame and fortune. In the movie The Princess Diaries, this very thing happens when an awkward teenage girl discovers that she is a princess and her life changes forever. One of the luxuries of […]
Do you need a little more stimulation . . . in your marketing? Then you will want to make a video. And no, not the type of video that you may be thinking! But one that will titillate your audience to want to learn more about your company’s goods and services. In the comedy movie, […]
This message will self-destruct in five seconds. No, not really, but in the Mission Impossible movie series, this was the phrase used to explain to the viewers that what they are about to hear is exclusively for the intended listener. The same way that this message is for a particular person, marketers tailor their messaging […]
If you are a fan of the television show Arrested Development, then you know that the program revolves around the Bluth family. You also know they are so dysfunctional that any attempt to bring normalcy to everyday life would fail miserably. So, if the members of the Bluth family were to take and post pictures […]
Anarchy is defined as a lawless society that operates in an unruly and disorganized manner, without adherence to the rules of social conformity. Each week the Sons of Anarchy television show epitomizes this definition through the reckless behavior of the members of a motorcycle club as they cause chaos wherever they go. Having a group […]
During the sixties, before advertising firms became more astute in regards to political correctness, men traditionally ran these agencies. It was a time when the good old boys network would wine and dine a potential client over a three-martini lunch. And the level of entertainment that was bestowed upon a client was often times more […]
Imagine standing behind a curtain when a producer hands you a microphone and says: “You are on in 30 seconds.” As the curtains open, you walk onto the stage; a bright spotlight shines upon you and all you hear is the murmuring of a highly charged audience. You know that the judges are waiting, your […]
In marketing, a company’s brand is the association or feeling you get when you think of that company’s name. How do you feel when you think of Coca-Cola? Or Apple? Or Marlboro? Whether it is good or bad, your brand says something about your experience. But have you ever looked at a certain company’s marketing […]
Today, Google is the most popular search engine. But years ago, there were many search engines competing for consumers, so how did Google win the search engine war? The short answer is that they were simply better at connecting users with more pertinent results. They focused on the end user and this is the foundation […]
If you run a business, I probably do not need to convince you how important it is to be visible when your customer is trying to find you online. While many people recognize the importance of showing up when your consumer looks for you in a search engine, not everyone knows how to actually do […]
Most likely you are familiar with what a blog is, but do you know how much it can do for your company or brand? This blog is all “about a blog” and I will share with you why it is essential that you have one and how to make it incredible! A blog, which is […]
In math it is called a number sign, on a phone it is called the pound sign, but when it is used at the start of a word, or group of words that are connected in social media, it is called a hashtag. The symbol, which looks like this #, resembles a little tic-tac-toe board […]
In Part 1 of “The Twitter Saga” series, I shared what Twitter is and the benefits of using it. In this blog (Part 2) of “The Twitter Saga”, I will share more specifics regarding best practices using Twitter and dive into specific tips on how to engage your followers. Twitter is less personal than other […]
Social Media! It’s everywhere! And you can’t get away from it even if you try. I’m sure that you have noticed that after reading an online article, there are multiple ways of “sharing” it through various social media channels, including Twitter. And television reporters, politicians and entertainment personalities always remind you to “follow them” on […]
Do you cringe when asked to provide an email address from a company where you make a purchase? I do, because I know it means that the company is going to fill my inbox with hundreds of promotional offers. And email is just one of the forms of digital media that advertisers are using to […]
