PROFILE

Rob Patterson is a 20-year veteran in the advertising industry, specializing in strategic marketing and branding of digital, traditional and social media platforms. A key to Rob’s success is developing a fully integrated campaign to maximize the client’s brand awareness, visibility, and profitability by offering an innovative, creative, and strategic perspective.

During his career, Rob has worked at Y&R Advertising, Ogilvy & Mather, FCB, Dailey & Associates, among others, and is currently employed at YPM as Senior Manager of Digital Content and Social Media.  His primary responsibility is to spearhead the strategy and creation of content and social media marketing campaigns for B2B and B2C clients with the objective to generate leads, conversions, profits, and higher rankings (SEO).

Rob is a proficient writer of marketing-related blogs, on the Board of the American Advertising Federation, former Vice Chairman of the National Ad 2 (Division of AAF) and has been the Club President of Toastmasters International public speaking organization as well as an award winning speaker.

Rob grew up in Southern California. He holds a Bachelor of Arts from California State Polytechnic University, Pomona, in Marketing Management with an emphasis in Advertising and a graduate of Institute of Advanced Advertising Studies (AAAA) Program. Rob enjoys playing the guitar, traveling, and is a wine enthusiast.

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TESTIMONIALS

I had the pleasure to work directly with Rob on multiple projects, ranging from print to digital to broadcast. There wasn’t anything Rob couldn’t manage or any challenge Rob couldn’t solve. On any given day, you could find Rob wearing multiple hats: account manager, writer, art buyer, producer, editor, friend, mentor, comedian. He takes his job very seriously and works hard to support his clients and internal team with true dedication.

- Jason Simon, Creative Director

I have been very lucky to work with Rob over the last two years. He taught me a lot about interacting with clients in various settings by offering advice and many times just through example. Rob also has an excellent eye for detail. He has often had to handle many different clients and projects at a given time, and he consistently offers not just a review of the products, but also additional perspective at a more strategic level. Rob makes a great asset to any account services team, and it was a pleasure working with him!

- Lawrence Johnson, Web Technology at Dub3 Solutions, LLC

Rob possesses a calm demeanor when faced with tight deadlines and focuses on providing the best work possible. He has a strong production background and is always willing to go beyond his title to do whatever it takes to get things done. He has a great attitude and an admirable work ethic. Amongst numerous projects with varying deadlines, Rob ensures that his assignments map back to their identified goals and strategies.

- Kelly Ward, Account Director at INK

Without any hesitation, I recommend Rob Patterson as a Strategic Brand Manager and a talented marketing and advertising professional. Rob is known for his affable attitude and ability to go above and beyond to accomplish the task at hand. I had the pleasure of working with Rob on various branding exercises and was always impressed by his ability to use the research, his experience and the customer’s need to create key brand messaging. Skills I learned from Rob I use today. Rob also possesses the skill I admire most, dedication to client service. Rob is always available for his client and happy to serve their needs. Given the opportunity, I would gladly work with Rob again.

- Valerie Barro, Independent Marketing Consultant

Working with Rob was a pleasure. Rob oversaw the implementation of a major branding project. This include a website, store footprint along with major signage. He was organized, creative and very proactive. It was a project that launched a company into the mainstream. His expertise and kind demeanor made the long hours easy to persevere.

- Michele Cataldo, Vice President of Marketing at SmartStop Self Storage

EXPERIENCE

A wide range of experience with specialties in the following areas. Hover over to see the titles and select the link icon to learn more about that category.

ENRICHMENTS

TOASTMASTERS SPEAKING CLUB PRESIDENT

During my 10-year tenure as club president of this organization that enhances an individual’s speaking and presentation skills, I have written, presented, won speech contests, and have been invited to speak at organizational events.

ADVERTISING PANEL & PODCAST HOST

Hosted multiple industry panel events and a video podcast series that includes industry leaders speaking about a variety of marketing topics ranging from business relationships to personal development. View podcasts here.

AD2 NAT’L VICE CHAIR & AD2 LA PRESIDENT

For over 5 years, I held various positions on both the local and national level for Ad2, an affiliate of the American Advertising Federation, which focused on young professional development.

VIDEO & MOTION GRAPHICS EDITOR

Edited videos utilizing professional software for clients as part of the overall content marketing plan, for new business pitches, as well as freelance projects for agencies and non-profits. View examples of edited projects here.

AMERICAN ADVERTISING FEDERATION BOARD

As the development chair for this industry non-profit organization, I am responsible for putting together events that educate the community on a variety of marketing and advertising topics. View recognition here.

DIGITAL MARKETING BLOGGER

Write a digital marketing blog that provides insights on branding, public speaking, and the benefits of using content marketing social media in business. View all blog posts here.

ADVANCED ADVERTISING PROGRAM GRADUATE

Selected to participate in this prestigious industry training program, which required working with a team to create and present a fully integrated advertising new business pitch.

PHOTOSHOP PROFICIENT

Knowledgeable in a variety professional design software (primarily Photoshop) with the ability to create, adjust, enhance, or resize art for web, blog posts, and social media efforts.

CLIENTS

Managed a wide range of consumer (B2C) and business to business (B2B) brands in multiple categories, including retail, healthcare, and packaged goods. See below for some of those brands.

Account2

BLOG

A well-written blog provides valuable information, thought leadership, and improves SEO visibility. Choose from one of the following posts to see how pop culture relates to a variety of marketing topics.

CONTACT

Rob Patterson

Irvine, CA

949.903.8010