

& Strategy Read more

& New Business Read more


& Presentations Read more




& Achievements Read more


Rob Patterson is a 20-year veteran in the advertising industry, specializing in strategic marketing and branding of digital, traditional and social media platforms. A key to Rob’s success is developing a fully integrated campaign to maximize the client’s brand awareness, visibility, and profitability by offering an innovative, creative, and strategic perspective.
During his career, Rob has worked at Y&R Advertising, Ogilvy & Mather, FCB, Dailey & Associates, among others, and is currently employed at YPM as Senior Manager of Digital Content and Social Media. His primary responsibility is to spearhead the strategy and creation of content and social media marketing campaigns for B2B and B2C clients with the objective to generate leads, conversions, profits, and higher rankings (SEO).
Rob is a proficient writer of marketing-related blogs, on the Board of the American Advertising Federation, former Vice Chairman of the National Ad 2 (Division of AAF) and has been the Club President of Toastmasters International public speaking organization as well as an award winning speaker.
Rob grew up in Southern California. He holds a Bachelor of Arts from California State Polytechnic University, Pomona, in Marketing Management with an emphasis in Advertising and a graduate of Institute of Advanced Advertising Studies (AAAA) Program. Rob enjoys playing the guitar, traveling, and is a wine enthusiast.
VIEW RESUME
During my 10-year tenure as club president of this organization that enhances an individual’s speaking and presentation skills, I have written, presented, won speech contests, and have been invited to speak at organizational events.
Hosted multiple industry panel events and a video podcast series that includes industry leaders speaking about a variety of marketing topics ranging from business relationships to personal development. View podcasts here.
For over 5 years, I held various positions on both the local and national level for Ad2, an affiliate of the American Advertising Federation, which focused on young professional development.
Edited videos utilizing professional software for clients as part of the overall content marketing plan, for new business pitches, as well as freelance projects for agencies and non-profits. View examples of edited projects here.
As the development chair for this industry non-profit organization, I am responsible for putting together events that educate the community on a variety of marketing and advertising topics. View recognition here.
Write a digital marketing blog that provides insights on branding, public speaking, and the benefits of using content marketing social media in business. View all blog posts here.
Selected to participate in this prestigious industry training program, which required working with a team to create and present a fully integrated advertising new business pitch.
Knowledgeable in a variety of professional design & video software applications (primarily Photoshop, Lightroom, Premiere Pro & After Effects) with the ability to create, adjust, enhance, & resize art for websites or social media efforts.
Managed a wide range of consumer (B2C) and business to business (B2B) brands in multiple categories, including retail, healthcare, and packaged goods. See below for some of those brands.
A well-written blog provides valuable information, thought leadership, and improves SEO visibility. Choose from one of the following posts to see how pop culture relates to a variety of marketing topics.